Following on from my previous post, one of the fruit snacks mentioned was 'fruit bowl'. This particular brand has recently had advertisements on the TV which stood out to me and annoyed me quite a bit when I first saw them.
Here is one of the advertisements:
There are many reasons why the advertisement frustrates me, the first being that the brand is named 'fruit bowl' which implies that it is a healthy fruit snack. The second is the song that repeats 'Get your hand in the fruit bowl, get stuck in'. Without looking at the advertisement and just listening to the song, you expect to look at the advertisement and see hands reaching into a bowl full of fresh fruit but instead, you see hands reaching into what looks like a sweet packet and pulling out items which look like sugary sweets! The way in which it is marketed makes it attractive to children with the use of audio and visual and parents alike as the parents think it is a healthy alternative to those unhealthy Maoam or Haribo sweets.
This is becoming a huge problem which needs to be addressed by companies. Parents all over the world are hearing about the rise in childhood obesity and slating companies that sell sugary sweets, putting them at blame. The truth in the matter is that those companies selling sugary sweets and marketing them as sugary sweets are doing nothing wrong, they are telling everyone up front that they have no nutritional value, but are very tasty! The real culprits are those who market their products as healthy and are claiming them to be 1 of your 5 a day when in reality they are far worse than those terrible sugary sweets that parents are banning their children from eating.
Fruit Bowl. (2015) Get your hand in the fruit bowl![Advertisement]. Available at https://www.youtube.com/watch?v=D6CLejAIT5g (Accessed: 25 June 2015).
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