Change4Life. (2015) Change4Life helps keep families active and eat well[Advertisement]. Available at https://www.youtube.com/watch?v=66tUPvDiHxk (Accessed: 25 June 2015).
One organisation which is doing it's best to raise awareness to both children and adults is 'Change4Life'. I've noticed a lot of their advertisements on posters and television too. They aim to help everyone from children to adults and have help available in many different ways through their website.
Here is one of their advertisements:
This advertisement in particular explains what 'Change4Life' are trying to do. It also covers a lot of points which I have made up to now about how day to day lifestyle has changed a lot over the years and how it's becoming the 'norm' to stay in and watch TV or play computer games, instead of going outdoors and being active. I think what this organisation are doing is a great thing, it's raising awareness in a playful way of how children need to eat less of the bad stuff and exercise more. It relates to children and explains things in a way which everybody can understand.
Again, these people aren't trying to put companies out of business, they are simply trying to help raise awareness of what goes into our foods so that we can live healthier lifestyles and live longer!
Here are some of their posters, aimed at both children and adults too.
They are trying to make it fun for children to do more exercise by making it into a game. Again, they are making 'sugar swaps' into a game of 'What will you swap?' so that it's fun for children, as well as making their lifestyle healthier. It also aims some posters towards parents too, along with families which could bring families together as well as helping them all become healthier and live longer.
I think organisations like this are making a big impact and do get the attention of children. They are using the same tactics as the junk food industry by getting their promotional material out there on as many different platforms as possible which means they have just as much of a fighting chance as the food companies do. Having said that, some people may argue that they are just as bad as the food companies because they are advertising their products (although they are all free and helpful), and not letting children make their own minds up about foods. I don't see how what they are doing could be viewed in a negative way at all, they aren't naming brands or stating specific foods, they are simply aiming to achieve a healthier child and adult-hood for millions of people.
No comments:
Post a Comment