The Battle on Childrens Food Marketing.

Modern day life for the majority of children involves going to school, watching television and playing computer games. Technology has become the norm for a lot of families and so it becomes subliminal that they are being exposed to so many marketing techniques by food retailers. Children see a biscuit advertisement with puppies coming out of the packet and so they want to try these biscuits, they see a cereal box with their favourite TV character on the box and so they want the cereal. It's become hard to avoid the vast amount of techniques that companies are using, but they aren't all bad. This research blog aims to uncover the truth about advertising to children and the advantages and disadvantages in doing so.

Monday, 11 January 2016

Sainsburys: Active Youths

J Sainsbury PLC. (2016) J Sainsbury plc / Our commitments. Available at: http://www.j-sainsbury.co.uk/responsibility/our-sustainability-plan/our-commitments/ (Accessed: 11 January 2016).

We’ll encourage kids to lead a healthy, balanced lifestyle.

WHY IS IT IMPORTANT?

There are growing concerns about child obesity and activity levels with one in three children in the UK overweight and one in five obese. When we launched our Active Kids programme in 2005, it was about getting as many young people enjoying physical activity as possible. Over time we’ve evolved the programme to consider both ‘calories in’ and ‘calories out’, because it is important to maintain a balance of eating well and being active.

WHAT WE'RE DOING

Our Active Kids programme supports registered schools and clubs with equipment, experiences and education for cooking and sports. This year, two winning schools received £10,000 worth of new kitchen equipment through our Active Kids Superstar Cooks competition, which was run in conjunction with ready-made lesson plans that helped teachers educate students about the curriculum’s cooking programme.
The 2015 Active Kids voucher collection period resulted in the redemption of over £11 million worth of vouchers, benefitting more than 34,000 schools and clubs across the UK. Redemptions for healthy eating products grew by 42 per cent compared with 2014 as we helped more children learn about and enjoy a balanced diet. Prime Minister David Cameron also awarded the scheme with the prestigious Big Society Award, in recognition of our work in encouraging thousands of children across the UK to live healthier, more active lifestyles. We have now invested more than £160 million of our £200 million commitment to the scheme, to the benefit of over 47,000 schools and clubs.
 

WHAT WE'LL DO

  1. We’ll continue to develop our Active Kids scheme, investing £200 million in activities for kids of all abilities.

KEY ACHIEVEMENTS

  • £10,000
    of new kitchen equipment won by schools through our Active Kids Superstar Cooks competition
    •  
  • >34,000 
    schools and clubs across the UK benefitted from the 2015 Active Kids voucher collection
    •  
  • >£11m 
    worth of vouchers redeemed from the 2015 Active Kids voucher collection
  • 42%
    increase in voucher redemptions for Active Kids healthy eating products in 2015 compared with 2014




    •  
  • >£160m
    invested in the Active Kids scheme to date
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