The Battle on Childrens Food Marketing.
Modern day life for the majority of children involves going to school, watching television and playing computer games. Technology has become the norm for a lot of families and so it becomes subliminal that they are being exposed to so many marketing techniques by food retailers. Children see a biscuit advertisement with puppies coming out of the packet and so they want to try these biscuits, they see a cereal box with their favourite TV character on the box and so they want the cereal. It's become hard to avoid the vast amount of techniques that companies are using, but they aren't all bad. This research blog aims to uncover the truth about advertising to children and the advantages and disadvantages in doing so.
Wednesday, 8 July 2015
The Myth of Choice: How Junk-Food Marketers Target Children
Here is another video I have come across that I find relevant. Anna is a parent herself and she covers some really good points here on how companies aren't just selling unhealthy foods, but pretty much forcing them upon children.
Parents can only do so much to protect their children from unhealthy foods. They say no when their children asks for junk food, they turn off the TV when the foods are being advertised, the point is that no matter what they do there is always other methods used by companies to ensure that their food is placed in the mind of every child across the world. Some people have started to make a change, some schools have taken any branded products away, some shops have taken away any foods with characters on them. Anna isn't against junk food all together, she is just against the forcefulness of the marketing. She thinks that the products should still be sold, just not be sneakily placed everywhere you look. She thinks that natural foods should be available to everyone over fast food restaurants so that the convenient thing is to eat the healthy choice.
I have to say that I agree completely with the points raised in this video. I feel as though the cheapest and most convenient foods out there are the most unhealthy! Lately, I have been trying to make a conscious effort to eat far less processed foods and have an all round healthier day-to-day diet and I have noticed how much more money it's costing me to do so! My nearest supermarket is 10+ miles away which means I have to spend money to drive to get there, using cooked meat as an example, the processed versions are far cheaper than the real thing! This is the case in many food types and fruit and vegetables which need to be eaten fairly quickly work out more expensive than sugary snacks which last for months at a time. There definitely needs to be a change, if healthier foods were the cheaper and more convenient option then I'm sure most people would choose them over the unhealthy counterparts.
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