The Battle on Childrens Food Marketing.

Modern day life for the majority of children involves going to school, watching television and playing computer games. Technology has become the norm for a lot of families and so it becomes subliminal that they are being exposed to so many marketing techniques by food retailers. Children see a biscuit advertisement with puppies coming out of the packet and so they want to try these biscuits, they see a cereal box with their favourite TV character on the box and so they want the cereal. It's become hard to avoid the vast amount of techniques that companies are using, but they aren't all bad. This research blog aims to uncover the truth about advertising to children and the advantages and disadvantages in doing so.

Wednesday, 8 July 2015

We're Not Buying It: Junk Food



Here is a video which outlines some of the problems we face with the marketing of unhealthy foods to children. It explains how the companies put money before the wellbeing of children and how they are battling against the people who are trying to clamp down on advertising unhealthy foods to children.
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