Brand Recognition

Tom (2010) Wiggers World: Header Challenge 17. Available at: http://womtig.blogspot.co.uk/2010/02/header-challenge-17.html (Accessed: 16 September 2015).

McDonald's (1962) logo. (2008) Available at: http://goodlogo.com/extended.info/mcdonalds-logo-2465 (Accessed: 16 September 2015).

Domino's: Brands of the world. (2015) Available at: http://www.brandsoftheworld.com/logo/dominos (Accessed: 16 September 2015).

DM: Design Mantic. (28th October 2014) Available at: http://www.designmantic.com/blog/choose-colors-wisely-for-your-business/ (Accessed: 16 September 2015).

Glass & a Half Full Productions: we are fallon. (11th October 2011) Available at: http://www.fallon.co.uk/work/show/id/22 (Accessed: 16 September 2015).


Back onto the subject of subliminal messages, we may not always realise that we have been targeted through advertisers. For example, although the Cadbury advertisement with the gorilla playing the drums may not make you want to go and purchase a bar of chocolate, it is still having an effect on the way you look at things. Next time you see a large gorilla that looks like the one from the advert, whether it be in a zoo or on the television, it may make you think back to the cadbury advert, which makes you think about chocolate, which may make you want to go and buy a bar to eat.

Another example from cadburys is the pouring milk/chocolate. Every time I see something that looks similar, pouring melted chocolate or milk from a jug, it reminds me of the cadbury logo which makes me thing about the chocolate and want to go and eat some! 

Cadburys aren't the only ones that use these tactics, McDonalds use their golden arches, Domino's pizza use their domino's, Kellogg's cereal use the cockerel, there are lots of brands out there who send both literal and abstract messages into our minds without us even realising.

The idea that our minds take these subjects and basically use them as recognition for the brand/food type makes me wonder, has the damage already been done on children's minds? If I, at 21, without even realising it until now, relate certain objects back to food types and brands, what damage is being done to the children who are taking everything in? Children are watching more and more television, playing computer games, seeing advertisements all around them in different shapes and sizes. They are learning lots of new things and one of them is relating food to their logos/gimmicks. Even if we solved the problems we have with marketing to children, the damage could very well already be done as there is no going back once they have had it drilled into their minds.