The Battle on Childrens Food Marketing.

Modern day life for the majority of children involves going to school, watching television and playing computer games. Technology has become the norm for a lot of families and so it becomes subliminal that they are being exposed to so many marketing techniques by food retailers. Children see a biscuit advertisement with puppies coming out of the packet and so they want to try these biscuits, they see a cereal box with their favourite TV character on the box and so they want the cereal. It's become hard to avoid the vast amount of techniques that companies are using, but they aren't all bad. This research blog aims to uncover the truth about advertising to children and the advantages and disadvantages in doing so.

Wednesday, 16 September 2015

Survey: Insight into children's food habits and diets.

I have created a survey which is aimed at adults who do the food shopping for their families. I am sending the survey out to a wide range of families to find out the following information:


The aim of this survey is to get an insight into the majority of children's food habits and diets. I would like to know if healthy food is overruling unhealthy food or if it's the other way around. I would also like to know if the majority of children are asking for the foods they eat or if their parents have all the say in what they eat. I would like to find out if there is a difference between how children eat compared to how their parents ate when they were the same age. Finally, I would like an insight into what it is that makes children want to eat the foods that they are asking for.




  1. When shopping with your children, do they ask you to purchase certain foods for them?

    Yes, most of the time.
    Occasionally, they sometimes ask for certain things.
    No, my children do not ask me to purchase certain products.


  2. If you answered Yes or Occasionally to question 1, do the foods your children ask for tend to be healthy options or unhealthier choices?

    Healthy
    Unhealthy
    Both

  3. Do you purchase the foods that your children ask for?

    Yes, I purchase the foods which my children ask me for.
    Sometimes, I compromise and purchase certain foods which they ask for but not everything.
    No, I purchase foods which I personally think are most appropriate.

  4. Has a television advertisement ever made your children ask for a certain food product?

    Yes, TV adverts have had an impact on my children wanting a certain food product.
    No, TV adverts have never had an impact on whether my children want a certain food or not.

  5. Are your children more likely to want a certain food because it uses a certain character on the packaging/advertisements?

    Yes, if the packaging features a character they like then they are more likely to want that food, regardless of the type of food.
    Sometimes, foods featuring their favourite characters makes them more likely to want it, but it depends what type of food it is.
    No, the characters on the packaging has no impact on whether or not they want that particular food.


  6. Which of the following is most likely to make your children want to eat a certain food (you may select more than 1 if necessary):

    A television advertisement.
    The packaging of the product.
    A free giveaway (e.g a free toy).
    The taste of the food.
    The appearance of the food.
    Because it is good for them.


  7. If you make a packed lunch for your children, which of the following items are more likely to get eaten?

    Sandwiches
    Fruits
    Snacks e.g. Crisps, Chocolate, Biscuits etc.


  8. If your children had a choice whether they could eat a piece of fruit or have a sugary snack such as a chocolate bar, which would they be more likely to choose?

    A piece of fruit, my children favour fruit snacks over sugary snacks.
    A sugary snack, my children favour sugary snacks compared to fruit.
    It depends, sometimes they would choose the fruit, other times they would choose the chocolate bar.


  9. Do your children's diets differ to yours when you were their age?

    No, my children's diets are almost the same as mine when I was their age.
    Yes, I used to eat a much healthier, balanced diet.
    Yes, I didn't have as healthy a diet as what my children have.


  10. What are the ages of your children?

    0-3 years
    3-6 years
    6-10 years
    10-13 years
    13-18 years





    I will post the results along with a conclusion once the surveys have been completed by at least 30 different families.

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