The Battle on Childrens Food Marketing.

Modern day life for the majority of children involves going to school, watching television and playing computer games. Technology has become the norm for a lot of families and so it becomes subliminal that they are being exposed to so many marketing techniques by food retailers. Children see a biscuit advertisement with puppies coming out of the packet and so they want to try these biscuits, they see a cereal box with their favourite TV character on the box and so they want the cereal. It's become hard to avoid the vast amount of techniques that companies are using, but they aren't all bad. This research blog aims to uncover the truth about advertising to children and the advantages and disadvantages in doing so.

Thursday, 10 September 2015

Examples of Hidden Messages.

References: 20 Sneakiest Hidden Messages in Advertising. (June 24 2014) Available at: http://whatculture.com/offbeat/20-sneakiest-hidden-messages-advertising.php/4 (Accessed: 10th September 2015).

11 Hidden Messages in Food Ads and Logos. (July 30 2010) Available at: http://www.11points.com/Food-Drink/11_Hidden_Messages_In_Food_Ads_and_Logos (Accessed: 10th September 2015).


Here are some examples of hidden messages in food advertisements, they aren't always intentional or intended to be harmful towards people. Sometimes they are just there for fun and are totally harmless, other times they are trying to tell us something subliminally. These are not advertisements aimed towards children, but they do give good examples of the kind of hidden messages that can be put into ads.



I think this Burger King advertisement is pretty self explanatory. It is a good example of how sometimes, these messages are not subtle in the slightest.



This KFC burger advertisement plays on the fact that it costs just under a dollar and has a dollar bill hidden within the lettuce.


If you look closely at the mountain on this toblerone logo, you see a bear hidden within the white space. 

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